Our Story

A New Star in Ethical Luxury

CaratsNova is a Perth-based jewellery brand reimagining the way you own diamonds. We combine certified lab-grown diamonds, affordable layby plans, and a unique draw system – giving you the chance to win early and stop paying.

We believe luxury should be ethical, accessible, and exciting.


✨ Our Story

CaratsNova was born from a simple belief: everyone deserves to own something beautiful.

For generations, the jewellery industry has operated on a model of exclusion – high markups, high upfront costs, and limited transparency. We saw people walk away from pieces they loved because the price was out of reach. That never felt right.

So we created something different. A brand that makes diamond ownership affordable, transparent, and full of possibility.

 


⚖️ Our Commitment

We've structured CaratsNova to comply with all WA trade promotion requirements. Our Terms and Conditions are lodged with the WA Gaming and Wagering Commission, our draws are live-streamed for transparency, and every layby agreement is legally binding.

We believe trust is earned – not assumed.

 

MEET THE FOUNDER

I come from a family with generations of experience in the jewellery trade. My vision for CaratsNova is to honour that legacy while reimagining luxury for a modern, ethical world.

Behind every piece is the belief that everyone deserves to own something beautiful. I'm grateful to have my wife by my side on this journey. Her support and belief in this vision mean the world to me.

Together, we're building a brand we're proud of – one that gives back, shines bright, and welcomes everyone into the circle.

Welcome to CaratsNova. We're so glad you're here."

 Paras Verma

Founder, CaratsNova